Research On Development Strategy Of Investment Banking Business Of Ganzhou Bank

In recent years,as China's banking industry becoming more opening to the world,the capital market has become increasingly active.And competition between commercial banks has intensified.To respond to changes in the market economy environment and fierce market competition,banks have begun to look for new directions for development.Conduct business transformation in order to achieve stable profit growth.Thanks to the active environment of the securities market,the financing needs of the various industries have gradually increased at the equity level.The development of investment banking has become one of the most important ways for major banks to achieve transformation and expansion at the business level,and efforts have been made to enhance the investment banking business.Bank brand effect and core competitiveness.Since its establishment in January 2001,Ganzhou Bank has begun to explore how to develop new revenue-generating businesses based on traditional business models and development paths of commercial banks and how to develop new types of investment banking businesses while ensuring the development of basic banking services.By 2017,Ganzhou Bank Investment Bank achieved a total income of 31.2 million yuan.Ganzhou Bank(formerly known as Ganzhou City Commercial Bank)is directly under the jurisdiction of the Ganzhou Municipal Committee and the Municipal Government.It has a local state-owned commercial bank.Since its establishment in 2001,it has developed over the past 16 years,and has been developing its business and serving local economic development.The capacity has been effectively improved.As of the end of 2016,the total assets of Bank of Luzhou increased by 35.20% year-on-year to RMB 101.889 billion,of which the balance of deposits was RMB 66.315 billion and the balance of loans was RMB 47.368 billion,which was an increase of 18.81% and 17.58 year-on-year respectively.The investment banking business of Luzhou Bank was formally launched in 2015.Influenced by the characteristics of local commercial banks,the development of Ganzhou Bank's investment banking business is at a relatively low level.It shows that the development strategy is not clear,the products are single,and the business is not independent enough.Inadequate supporting measures such as business development and organizational structure operations,and lack of talents.How to effectively recognize the above deficiencies and find ways to solve these problems is related to the ability to maintain the advantages of high returns and flexibility brought by the investment banking business,and also related to whether Ganzhou Bank can effectively resolve the competition brought about by the capital market.Intensified,volatile,and other related issues,to achieve the expansion and transformation of Ganzhou Bank's overall business strategy.In order to study the development strategy of commercial banks' investment banking business,this paper intends to elaborate on the development of Ganzhou Bank's investment banking business.Before the specific elaboration,this study comprehensively considered the relevant research background,theoretical significance,and practical significance,and specifically analyzed the development status of Ganzhou Bank's investment banking business,and analyzed the relevant strategic elements of its investment banking business in conjunction with relevant strategic analysis methods..In addition,in order to enrich the relevant theoretical knowledge of this research,this paper collates the theoretical basis of strategic management,the connotation and characteristics of strategy,the steps and contents of strategy formulation,the specific implementation strategy and safeguard measures,and summarizes the concept of investment banking.Commercial banks have carried out the theoretical basis for investment banking and have compared commercial banks and investment banks.After that,the development status of the Bank of Ganzhou Bank and the business development status of Ganzhou Bank's investment bank were summarized.The EFE analysis method and PEST macro analysis method were used to analyze the development environment in detail.It was pointed out that Ganzhou Bank has significant policies for the development of investment banking business.,capital and market reputation advantages.Then,using the Boston Matrix,Porter Five Forces model and SWOT analysis and other specific strategic analysis tools,the state of development of Ganzhou Bank's investment bank was elaborated.Based on the results of the strategic analysis,it points out specific strategies for specialized talents,product development,and business development goals.Through the analysis of internal and external industries,it has clearly defined the diversity of business types and service areas within the organization.Development strategies,strategic alliance strategies for strong cooperation,and strategies for differentiating and concentrating.In addition,in order to ensure the implementation of the strategy,it also proposes safeguards such as innovating corporate culture,optimizing product mix,and promoting product innovation.Finally,the relevant research was summarized.