Research On Problems And Countermeasures Of The Development Of Animation Industry In China

Animation brings unlimited imagination and fun to human beings and plays an important role in the construction of spiritual civilization.Nowadays,the soft power among countries has become fiercer and fierce.The development of the world's industries has entered an era of technological advancement and knowledge innovation.As animation is a major industry of the country,the development of animation is not only conducive to economic development,industrial structure improvement,but also conducive to the improvement of national cultural soft power,so the research on animation industry is very necessary.Under the circumstances that the development of the animation industry in China lags behind the developed countries in the animation industry,how China's animation industry can proceed with the next step and obtain certain influence in the international are the main contents of this article.In view of the above situation,first of all,this article will analyze the status quo of China's animation industry from the perspective of the overall and industrial chain,and clarify the current stage of China's animation industry.Then through the analysis of the development history and macro conditions of the two countries' animation industry development situation,summed up the similarities and differences in the macro conditions of the animation between China and the United States.Then,Disney and Aofei Entertainment were selected as the representative enterprises of the animation industry in China and the United States.They compared the profit model of the industry chain with financing and mergers and acquisitions,and compared and summarized the commonalities and differences between the two representative companies from the perspective of the company.Through the above two levels of comparative analysis,summed up the problems of China's animation industry compared with the United States animation industry,draw lessons from the United States animation industry and corporate experience,combined with China's own situation,from the perspective of the industry and the company Revelation of China's animation industry and enterprises,put forward a series of policy recommendations to improve the overall competitiveness of China's animation industry.