Countermeasures Of China's Animation Industry Financing Models

In the emerging cultural industry value chain, the animation industry is one of the types of industries with strong innovation, high dependence on high-tech, and very direct infiltration to the daily life, wide promotion to the relevant industries, the fastest growth and the greatest potential of development. In the United States, Japan, South Korea and other countries, they are positive to develop the animation industry which output value accounts for about 12 per cent of GDP. And the animation industry becomes the new growth point of national economic development and dazzling new industry category. Besides for the economic role of animation industry, they are also widespread concern of its great cultural role.Chinese Propaganda Department's internal report reflects that the comic books, cartoon and the derivatives included in the animation industry cover their own social life at all levels and occupy a position of superiority in the international trade in cultural, which are widely welcomed in other countries. And the animation industry is one of the core industries which could construct national cultural soft power and create high-intensity cultural influence. At the beginning of 2000s, China was starting to pay attention to animation industry and the animation industry was formally incorporated into national strategic level to vigorously develop in the Fifth Plenary Session of the 15th Central Committee of CPC. After this, China has been continuously publishing supporting policy, constructing animation base and creating industrial clusters. Under the guidance of this Strategic, governments at all levels and social organizations try hard to develop animation industry. However, due to the animation industry needs new ideas, sophisticated technology, perfect production and distribution strategy .They require substantial capital investment from the creativity to the issue. The long-term capital recovery bears considerable risks, the Chinese animation industry is faced with strong pressure on the financing.This article has analyzed the financing present situation and the difficult position of Chinese animation industry earnestly. The Chinese animation industry is not strong, largely because of the amount of financing. Select the optimal mode of financing is the basic condition which guarantees the animation industry healthy developmentThis article has made a detailed analysis on the financing mode of overseas representative animation enterprise. It has provided the international reference system for national animation industry financing pattern development. The domestic animation industry supported by high quality capital, the financing pattern of which concerning the Chinese overall culture industry's development prospects , is the important condition to make the animation industry strong, and lead the cultural industry develop vigorously.This article aimed to propose the operation countermeasure to domestic animation industry financing pattern. From the analysis of domestic and foreign animation industry size and the financing capacity of capital to start, make American, Japanese, the South Korean three powerful animation financing experience as reference, make a thorough proof analysis from the capital scale, the financing mode and the financing policy three dimensionality, propose three financing patterns which tally with the Chinese national condition and the need of animation industrial development.