Evaluation Studies Of The Five-star Hotels Competitiveness In Changsha—based On Potter "Diamond Model"

The hospitality industry has experienced unprecedented blows since 2013.Affected by national policies,the overall performance of the national hospitality industry declined,facing unprecedented weakness.so did the Hunan province.However,with the increase in rigid demand,the hospitality industry has finally eased its performance by adopting a series of self-rescue measures such as mergers and acquisitions,broadening sources of income and reducing expenditure,or price reduction,etc.The Hunan Provincial Tourism Hotel Association announced 2016 Human Hotel Management Data recently,and so we can find that the hotel market in Hunan province has finally recovered slightly.As a key tourist city in China,the development level of Changsha hospitality industry has been in the forefront of the central provincial capitals;as the provincial capital of Hunan Province,the number of hotels in Changsha almost half of Hunan Province,especially the proportion of five-star hotels is even greater,five-star hotel in Changsha or hotels with a five-star standard accounts for nearly 70%of the province's total.The market for luxury hotels is becoming increasingly competitive.In recent years,a number of international brand hotels have opened in Changsha.In addition,there are dozens of luxury hotels currently under construction,unopened and not under construction,so market competition will continue to intensify.Facing such a fierce competitive environment,how should five-star hotels respond,and how to improve their competitiveness is worth studying.Based on the theory of "Diamond Model",this paper constructs a theoretical framework for the analysis of the competitiveness of a five-star hotel,and expounds the connotation of hotel competitiveness and its relationship with "diamond model".On the basis of summarizing the previous research results,the evaluation system of a five-star hotel in Changsha city was constructed and amend it through expert consultation method.Then,applying Entropy Weight Method and do a comparative analysis with Wuhan and Nanchang.Finally,an empirical analysis was made of the competitiveness of five-star hotels in Changsha,and the factors influencing the competitiveness of five-star hotels in Changsha were analyzed,proposed three countermeasures to improve competitiveness of five-star hotels in Changsha.