Study On The "internet +" Of The Agricultural Products Supply Chain And Evolution Mechanism

In the course of agricultural products circulation in China,there are many problems,such as disintegration of production and marketing,imbalance of supply and demand,and other problems,which can be specifically perform as blind planting of farmers,poor market,and difficulty in obtaining satisfactory agricultural products.The main reasons performance in many ways,such as many circulation links,low degree of market participants organization,loose interest relationship,asymmetric information and poor cooperation awareness.With the implementation of benefiting farmers policies,the industrialization of agriculture has been accelerating.The supply chain theory is gradually introduced into production and circulation practice of agricultural products,and a variety of agricultural products supply chain model has been formed,and the contradiction between supply and demand of agricultural products has been solved to a certain extent.But there are still some problems such as low efficiency and low competitiveness.The development of new technologies especially for implementing "Internet +" strategy,brings new opportunities and challenges for agricultural products supply chain.This paper hope that through research on agricultural products supply chain mode and evolution mechanism,and explore the "optimization mode of agricultural product supply chain" under "Internet+" background.It will be a useful complement to theory of the supply chain of agricultural products,and provide theoretical basis and methods support for the practical application of agricultural products supply chain.On the basis of supply chain management and evolution theory,this paper expounds the process of development and evolution of agricultural products supply chain,analyzes supply chain mode of agricultural products in each period,and probes into the evolution mechanism and law of agricultural products supply chain.After that we introduce the supply chain maturity model to establish maturity evaluation index system of agricultural products supply chain,and carry out empirical research.finally,given current internal and external environment analysis,we propose and establish the optimization model of agricultural products supply chain which is based on the "Internet +".The research finds that the management mode of agricultural product supply chain is from low to advanced,from internal integration to external cooperation,from chain structure to network structure.Based on the systematic evolution mechanism,it is gradually upgraded and optimized under interaction of external and internal factors.Under the background of "Internet +",agricultural products supply chain evolve to platform and ecology.