Research On The Development Strategy Of Nanchang Shunyu Rice Co.,Ltd

As the traditional industry of our country,the rice processing industry has been developing continuously with the continuous development of our economy in recent years.In terms of the development trend of rice industry in our country,large-scale and intensive will be one of the trends in the development of China's rice industry.Therefore,the rice processing enterprises face both fierce market competition and a new period of strategic opportunities for development.In this paper,Shun Yu rice industry development strategy for the study,the following conclusions drawn from the analysis:(1)Shunyu Rice Industry Development Strategy Analysis.After this study,Shunyu Rice Industry has 10 years of rice production and processing experience,has a relatively good reputation in certain regions,and has achieved sustainable development in business operations.However,In the process of developing,Shunyu Rice Industry faces many problems such as lack of execution,inadequate management and system system,unclear science and decentralized authorization system,lack of prominent brand advantages and insignificant core competitive advantages.In the meantime,opportunities for Shunyu Rice Industry in the course of its development include increasing domestic standard of living,growing demand for rice,and increasing environmental awareness among the people,paying more attention to the green and organic processing of rice,Development provides an opportunity.At the same time,it faces challenges such as fierce competition in the industry.(2)Development Strategy of Shunyu Rice Industry.Based on the analysis of the external development environment of Shunyu Rice Industry,this paper defines the development strategy of Shunyu Rice Industry as the mission of Shunyu Rice Industry to provide "high-quality rice for consumers.Create ecological,green rice production enterprises." In order to meet the strategic positioning and goals of Shunyu Rice Industry,the measures proposed in this paper include: First,focusing on Shunyu Rice Industry,building a platform-oriented enterprise by integrating upstream and downstream industry chains;secondly,introducing a capital strategy So as to realize the listing of "New Third Board" and achieve the epitaxial development.Third,strengthen the company's basic management ability and enhance the company's ability to develop its strategy.Fourth,enhance the Company's brand awareness and market expansion capability and layout of the national market.(3)Strategic Guarantee Measures for Shunyu Rice Industry.In order to guarantee the Shunyu rice industry development strategy,this paper suggests to construct an implementation guarantee system,which specifically includes raising the strategic awareness of senior leaders,enhancing the comprehensive ability of top leaders of the company,establishing supportive strategies and Incentive system to enhance employee motivation,strengthen the control of corporate strategy to prevent the implementation of strategic risk.The research in this paper provides guidance for the development strategy of Shunyu Rice Industry and at the same time,it also provides a reference for the formulation of development strategies by related enterprises in the same industry.