The Industry Development Strategic Of Wu Chang Rice In Hei Long Jiang Province

Central Document No.1 repeatedly pointed out:farmers do not increase long-term benefits, not only restricts the improvement in the level of life of farmers, but also restricts the supply of agricultural products and food production;and the impact of the economic growth also affects the development of rural economy.Wuchang City in the rice industry there are many advantages, but some traditional mode of production and mode of operation have not apply to the practical needs of the Wuchang rice industry, to further innovation and development model Wuchang rice industry, the development of strategies to increase farmers’income, further solve the "three rural" issue.Located in Heilongjiang Province, an important rice-producing areas of the Wuchang rice, Wuchang rice known for its excellent quality at home and abroad, in 2012 was named the China Famous Trademark Bureau of the State Administration of Industry and Commerce. Rice is a crop of the five permanent members of agricultural development has the advantage, "Wuchang rice" industry also instigated the city’s economic growth.Based on the research process, through the relevant theoretical knowledge of field research to obtain analytical results and the rice industry combined, starting from the aspects of rice production, processing, distribution, brand building, development of structural understanding of the system in Wuchang City the rice industry. Through SWOT analysis, summed up in Heilongjiang Province Wuchang rice industrial development strategy, namely:Wuchang City to give full play to the industrial base, ecological advantages, brand and variety advantages to develop the rice industry, to accelerate improvements in pollution-free green organic rice production to meet consumption high demand on the market. The overall route is divided into three periods, the first time to regulate the production of rice standards, increasing rice production levels increase in production stage. In the second period the main green organic rice paddy utilization characteristics of the development phase. The third period to protect brand and branding stage, Wuchang rice brand protection to ensure the quality of rice belonging origin, concentrated hit "Wuchang rice"a brand of publicity, to fight the Chinese rice Wuchang rice brand.Finally, according to the development strategy proposes the development of the rice industry development plan, leading the healthy development of the industry, promote rice standardized production, improve Wuchang rice intrinsic quality, adopt modern science and technology management practices, enhance the brand level of protection, improve the social service system, standardize business order and other safeguards.