Research On The Financial Synergy Of M&A In Online Games

Under the circumstances of economic globalization,mergers and acquisitions appeared rmore and more frequent,enterprise through merger and acquisition behavior can not only reduce the cost of enterprise,to improve its management ability,strengthen their own growth,and through the new way of capital operation is conducive to the expansion of the scale of operation,the extension of industry chain,and the reasonable integration of resources.Because of this background,many enterprises adopt m&a strategies to improve their economic size and increase their market share.Financial synergy effect is one of the important elements,synergy effect is one of the reasons why the company mergers and acquisitions in China in order to achieve the pursuit of financial synergies,so further study of financial synergy effect,can be beneficial to the success of the companyls mergers and acquisitions,the enhancement enterprise's competitive ability.The Intermet has become an important part of national economy and social development,with the development of Internet,online games industry as an emerging industry,developing rapidly,the number of users and the market scale is constantly expanding,network game enterprise mergers and acquisitions between abnormal also frequent.This paper select Ourpalm Co.,Ltd(hereinafter referred to as "zhang boring technology")as A case study object,the company is China's a-share listed first A company that specializes in network game,A representative sample.Through the research on the specific m&a of the technology,the realization of the financial synergistic effect after the acquisition is analyzed in detail.Use of the existing relevant theory,from the perspective of the forms of financial index analysis of the corresponding conclusions,and provide experience for online game industry mergers and acquisitions,contribute to the success of China's online game enterprise merger and acquisition strategy implementation,promote the development of online game enterprise faster and better.