The Synergy Effect Of Merger And Acquisition On The Competence Of Enterprises

With the development of economy,it is urgent for enterprises to seek capital concentration to become bigger and stronger.As the main body of the capital market,the scale of the securities companies in our country has been growing and the system has been improved.In recent years,the competition of domestic securities companies has become increasingly fierce.To seek innovation in the "supply" of the case,through mergers and acquisitions to achieve the mature pattern of competition has become an inevitable choice.Mergers and acquisitions can be owned enterprise resources and external resources through mergers and acquisitions to obtain optimal allocation,in order to achieve economies of scale,this approach compared to enterprise development efficiency is high,after the merger,the two sides through the complementary advantages of resources,mutual risk or make up for each other,to achieve the goal of enhance the market competitiveness of enterprises.But in reality,the case of M&a failure is common,so how to improve the competitiveness of enterprises through mergers and acquisitions to increase production capacity,create revenue,enhance brand value.Therefore,it is of practical significance to study whether the company can enhance the competitiveness through mergers and acquisitions.In this paper,the sample is the merger and acquisition of merger and acquisition of Hong Yuan Securities co.SW and Hong Yuan Securities restructuring,as the market scale development China capital market’s biggest merger,to actively promote the exemplary role of the securities industry mergers and acquisitions market,build wait for complexity,overall framework of this program is to balance the interest of each party,the future direction of the business after the merger integration,the cooperation effect as well as the merger and acquisition of the competitiveness of enterprises will be the focus of attention of the market continued.So this case is chosen as the research object of this paper.This paper uses the enterprise synergy effect,the competitiveness of enterprises and other aspects of the theory,through the research on the competitiveness of enterprises,find the influencing factors in post merger should be how to build and cultivate,strengthen and improve the competitiveness as the starting point,take the quantitative analysis method and combining,combination of theory and case.Research of synergy,there may be the case,and analyze its influence on the competitiveness of enterprises.Through the analysis of the theoretical research and data,reached the following conclusions:the merger of both SW and Hong Yuan Securities in after M&A,the competitiveness of the company continues upward trend,the level of competitiveness is better than before the merger,so that the merger Shenwan Hong has a positive effect on enhancing the competitiveness of enterprises.