The Marketing Strategy Of G7 Coffee In China

Since its founding,Zhongyuan company has become the largest marketing target for the spread of Vietnamese coffee culture and the export of Vietnamese coffee in the world.The Central Plains not only hopes to become the largest production and modulation coffee maker in Vietnam,but also wants to become a well-known famous coffee brand in the world.However,the Central Plains also regard China as its biggest target market,because China is a huge potential market,and the number of coffee sales every year is not lost in any European and American countries.So,want the country market,what kind of product,what kind of way the Central Plains will expand its competitiveness and how to formulate appropriate marketing strategies.In view of this,based on the theory analysis of business strategy and the PEST analysis model,this paper analyzes the current situation of G7 c offee in the Chinese market,and concludes that the current G7 coffee busi ness environment is good.According to the analysis model,we use SWO T analysis to analyze the strengths and weaknesses of G7 coffee,analyze the opportunities and threats to the environment,identify the target marke t strategy and marketing mix strategy.Then the risk assessment of the G7 coffee market is carried out and the corresponding risk control measures a re put forward.