Research On Cross-border Mergers And Acquisitions Of Chinese E-commerce Enterprises

With the popularity of Internet technology upgrades and smart devices,the Internet penetration in the world gradually increased.For people's life,one of the most significant change is the rise of electronic commerce.With the help of electronic commerce,people can buy goods through the Internet whenever and wherever possible;brands,dealers and small sellers,can also through the online trading platform is low cost efficient selling to consumers.At the same time,along with the continuous development and deepening of reform and opening up Chinese of economic globalization,many domestic enterprises for international active transformation,continue to implement the "going global" development strategy,from the original export,gradually accumulated Tired of capital and began to foreign direct investment.Among them,an important way of foreign direct investment is cross-border mergers and acquisitions.In many enterprises to adapt to international development,as the world's leading China business enterprise,Ali has Pakistan is a very successful example.The Alibaba of the layout of southeast acquisition strategy as the research object,in the domestic electricity market increasingly saturated and competitive situation,China business through cross-border mergers and acquisitions abroad,the internationalization strategy as a long-term goal to become the new opportunity of enterprise breakthrough development.This paper will mainly divided into five parts,through the analysis on the basis of the theory and the data on the layout of Southeast Alibaba acquisition of the local electricity supplier giant Lazada successful cases,so as to China more business enterprises to go out and go to the right place to provide a reference.