Research On Customer Marketing Strategy Of YT Mobile Group Based On "Internet+"

"Internet plus" era,brought a series of new challenges to the traditional telecommunications industry,traditional telecom operators have made positive exploration on the "Internet plus" new formats,"Internet plus" thinking into the enterprise's marketing strategy,in order to ensure its sustainable development in the new environment.In the competition of the telecommunication industry,the group customer is a very important kind of customer resource.The mastery of the group customer resources has a great influence on the market competitiveness of the telecom enterprises.Therefore,the major operators also pay more attention to the marketing strategy formulation for the group customers."Internet plus" era of marketing strategy is more emphasis on user demand,and thus the development for the customers of the group's marketing strategy,the enterprise must be group customer demand as an important consideration,to provide personalized and customized products and services,differentiated according to the demand from our customers,so that we can Group customers occupy a favorable position in marketing competition.This is combined with "Internet plus" background,using the method of literature research and case analysis,selection of Shandong China Mobile group Mobile Corporation YT mobile subsidiary company as a case,according to the YT Mobile Corporation based on the "Internet plus" group customer marketing strategy research?Conclusion:the development situation of YT Mobile Corporation currently facing the whole is good,but is also facing fierce market competition,the company based on the "Internet plus" group customer marketing strategy implementation is very necessary.In such a situation,we need to take the YT mobile brand integration,to further deepen the mobile network products,optimize resources,promote the integration of doing business;pay close attention to the development needs of users,large data base in the depth of mining in the behavior of the customer's use of marketing activities;according to the characteristics of the products,pay free from the progressive development of users of the product promotion;a combination of online and offline channels in the two aspects of marketing,give full play to the advantages of online and offline channels,respectively,in the traditional marketing mode,combined with the emergence of new network marketing ideas for product promotion;marketing for the status of the existing enterprise operating mechanism and the corresponding organization structure improvement,on the implementation of marketing strategy for security and other measures to achieve "Internet plus" era of customer group The stable development of the household business,maintain its own competitiveness in the industry,to avoid being eliminated by the industry.