The Study On Business Model Of Homestay In Zhang Jiakou Area

As one of the host cities of the 2022 Winter Olympic Games,Zhangjiakou has become a world-class tourist destination and a yearning destination.The Zhangjiakou Winter Olympics in Beijing is not only a sports feast,but also a window for Zhangjiakou to show the world's traditional culture to the world.In winter,the winter to Zhangjiakou has become the next 50 years.The most important point and economic growth point of Zhangjiakou,the rise and development for the industry to create a huge pension conditions.By that time Zhangjiakou would become a dream paradise for the world's tourist enthusiasts overnight.A large number of tourists would pour into the small city of Zhangjiakou to visit tourism.In order to meet the needs of passengers at home and abroad,the number and service level of the Zhangjiakou lodges were imminent.Through the study of the business model of the Zhangjiakou lodging industry,this paper tries to find the advantages and disadvantages of Zhangjiakou's lodging,and we can further put forward the development suggestions by analyzing these advantages and disadvantages.In this paper,the business model of Zhangjiakou area typical homestay(formstay,family hotel,Airbnb)is analyzed by means of interview,questionnaire and data analysis.Through the study of this problem,we found that Zhangjiakou homestay have many advantages,the opportunity of the Olympic Games,the theme of "green lung washing",the simple and simple feelings that people love to share and exchange in Zhangjiakou,the small and exquisite houses,and the way of receiving guests in the warm people's hearts are the unique values of the Zhangjiakou lodges.However,there are many disadvantages in Zhangjiakou's home and lodging industry,such as uneven quality of personnel,unlawful operation,poor quality of service,and weak sense of innovation,which hinders the establishment of the brand.In view of these,the author puts forward the suggestion that:at the enterprise level,the value of the peasant family business model is returned to agriculture,its target customers are locked in the family and small groups,increasing the investment of health costs,catering to customers,increasing customer satisfaction,using network resources,and so on.Family hotels should find The positioning of the market,the strengthening of distribution channels,and the strengthening of cooperation,Airbnb should enhance the capacity of the characteristic construction,increase the cost of building a professional team,increase the distribution channel,study the target group,and improve the customer satisfaction.In the industry,we should increase the cost of training and the cost of health,strive to increase the ability to excavate the operating characteristics of the Zhangjiakou residential industry,and increase the ability to build a knowledge system and build the Internet platform.At the regional level,we should excavate the value proposition,make the characteristic construction well,and do a good job in the sub center of Beijing's environmental output.