Research On The Development Model Of Hunan Changyin 58 Consumer Finance Company Limited

Consumer finance blurs the boundaries of the social class by promoting the separation of current consumption from current income levels.As a new thing,consumer finance companies have great significance for the effective supplement of Chin financial market,boosting the consumption of residents and optimizing the industrial structure.At present,there are only 26 consumer finance companies approved in China.In the face of the development of small loan companies and e-commerce platforms in the fiercely competitive consumer finance market,consumer finance companies must fully explore their own advantages in order to survive and gain returns.There are three kinds of development models of consumer finance companies:The first one is to recommend high-quality customers through banks and make offline development.The second way is to obtain customers through the offline scenario of shareholders,while making the combination of "offline and online".The third path is to use the online operation to compete with the other consumer finance companies.The core of this research is to analyze the reasons for the development of the Hunan Changyin 58 Consumer Finance Corporation.And the main problems to be solved:(1)When the new consumer finance companies are trying to achieve the online and offline model,why did Hunan Changyin 58 choose to develop offline?(2)What is the difference between the development model of Hunan Changyin 58 and other banking system consumer finance companies?(3)Whether the future Hunan Changyin 58 will continue to develop offline model.This paper uses methods with combination of comparative analysis and case analysis.Firstly,introduce the general rules of the current consumer finance companies,and expose the development model from the development of four Consumer Finance Companies.Secondly,take Changyin 58 as an example,analyze its development status and development model.By analyzing its management,risk-control and customers,know about the reason why Changyin 58 choose a different development way?Finally,provides some theoretical and methodological guidelines for the future development direction of Changyin 58.