Study On The Competitiveness Evaluation And Countermeasures Of Retail Industry In Henan

Retail industry plays a leading role in the national economy.It is the basic industry of the national economy,and the retail industry has increasingly become the leading industry in the economic development.At the same time,the retail industry is also a bridge linking producers and consumers,and a link between various sectors of the national economy.The competitiveness of retail industry has become a hot issue in the development of circulation industry,which has attracted the attention of many scholars.Since the reform and opening up,China's economy has continued to move forward,and the living and consumption level of residents has also increased rapidly.In this kind of good consumption level and economic development environment,the rapid development of traditional retail industry,and the rapid development of various types of new retail industries(monopoly stores,online stores,large supermarkets,special stores,etc.),and they have interlocked,cross city and cross regional chains in a large scope by chain management and organization.Battalion makes the scale of retail enterprises expand gradually,and the leading role in the national economy has been fully reflected.Henan Province,located in the Central Plains of China,has some special advantages of the retail economic development and continues to progress in the fierce competition environment.However,with the implementation of the open policy of China's retail industry,various large retail industries in foreign markets have also entered the Chinese market,and the future of the retail industry in Henan province is issued.In addition,the retail industry is relatively scattered and the threshold is low,however,the advantages of the large province of Henan province are not reflected,and there is a certain gap compared with the first and second tier cities in the development.Therefore,in this kind of domestic and foreign background,how to solve the problems that the retail industry presents in the economic development and further enhance the competitiveness of the retail industry in Henan province is of great significance.It is also a problem to be solved urgently in Henan province.This paper first explores the influencing factors of retail competitiveness from the theoretical perspective.It mainly measures the competitiveness of retail industry from four aspects: first,the scale and competitiveness of the industry.Industrial scale is the fundamental competitiveness of retail industry,and the final development of retail industry can not deviate from the increase of industrial regulation.If there is no expansion of industrial scale as the foundation,the competitiveness of retail industry cannot be manifested.Second,industrial growth and competitiveness.Industry growth is an important index to measure the competitiveness of the retail industry.Industrial growth reflects the growth of enterprise output,capital elements and profitability.The competitiveness of the retail industry is directly related to the growth of the industry.The faster the industry grows,the stronger the competitiveness of the retail industry.Third,industrial performance and competitiveness.Industrial performance is the main link to enhance the competitiveness of retail industry.The development of retail industry is ultimately rooted in the development of industrial performance.Without excellent industrial performance,the retail industry will lack strong backing.Fourth,the industrial environment and competitiveness.The industrial environment is an important external pillar to measure the competitiveness of the retail industry,and the development of the industry will inevitably need the support of related industries.The competitiveness of retail industry is closely related to the level of regional economic development and the consumption level of local residents,and it also needs the support of logistics industry.If there is no excellent logistics industry as a support,there will be no excellent commercial circulation.Finally,the competitiveness of retail industry is a relatively comprehensive performance.If it is not feasible to study only one of them,if we want to improve the competitiveness of the retail industry,it requires the synchronous development of industrial scale,industrial environment,industrial performance and industrial growth.On the basis of theoretical research,this paper conducts a normative empirical analysis.The results show that,first of all,the advantages of Henan retail industry lie in large industrial scale and good environmental condition.Secondly,the disadvantage of Henan's retail industry is poor industrial performance.Finally,the competitiveness of retail industry is a comprehensive advantage and needs synchronous development.According to the analysis of the research results,this paper suggests that in Henan province with strong industrial scale,we need to continue to expand the industrial scale of the retail industry,actively develop chain management and vigorously expand the rural retail market.In view of the low industrial performance,we need to vigorously adopt the information technology,develop the electronic commerce,and lead to the development of e-commerce.In Henan Province,which is relatively good in the industrial environment,we need to vigorously develop the logistics industry and optimize the industrial policy,vigorously introduce foreign capital,and improve the level of opening to the outside world.Only in this way can we improve the industrial structure and promote the development of the retail industry.