The Analysis For Tourists' Behavior In The Travel Off-season

As with the increasing development of tourism in various areas,tourism has a great impact on the economic development of society and people's life.The seasonal characteristics of tourism become more and more obvious.This paper taking tourists in the off-season tour as the research object,explores the travel demand,travel behavior and travel perception in the off-season.Have a clearer understanding on the one hand,the seasonal season concept,on the other hand to clarify the behavior of the scenic tourist off-season travel,and the travel agency proposed to attract tourists in the travel off-season,thus promoting tourists travel off-season,weakens the season tourists flow difference.In recent years,the website publicity information become an important channel for people to understand the information of travel.Online travel notes have also become an important medium for tourists to plan tours and record tours.From the perspective of tourists,we collected relevant travel promotion information and travel notes.Based on the study method of grounded theory and the text analysis method,the tourist behavior in the off-season is discussed.The difference of tourists'traveling behavior in different tourist areas is analyzed.The result of the analysis of the article shows that:First of all,in this paper,the "off-season of tourism" refers to the off-season of tourist attractions.Under the influence of natural social system factors,the tourist landscape of scenic spots is not good,the potential tourists are reduced,the resources of tourism facilities are idle,and the number of tourists in the tourist attractions is obviously less.Second,the main external stimuli that affect tourists' demand for off-season travel include tourism product information.In the off-season,the tourists' travel motivation is very clear,and accordingly,a tourist decision model for off-season travel is built.Third,Many tourists go to the East and the destination,mostly for free travel and semi free travel,and travel time is relatively long.Fourth,the perception of tourists is generally less than that of scenic beauty,while regional differences,different travel motivations and travel modes also affect tourists' sense of travel.Fifth,tourists prefer to choose scenic spots with high reputation.Traveling in off-season or in mountainous areas in the north and southwest,tourists are more aware of the cold and wet skating,and the tourism is more difficult.Tourism enterprises should design strategies according to the behavior characteristics of tourist's off-season,and further tap the tourist market,so as to improve business performance.