Research Of Web Travel Communities’ Sharing Post Based On Content Analysis

During information period, web travel community, which is combination oftourism and internet, becomes more and more popular. The features of web travelcommunity are open, free and virtual. It establishes a freedom space for travelers whofavor the character. Sharing post, which is an important part of web travel community,shows the unique travel experience of users and influencing other’s choices.Based on the above background, the paper analyses sharing post of web travelcommunity, employs social representation theory, and applies content analysis andinterview, carries out empirical research on Ctrip, MF, Sina travel forum. It discussessharing post’s social representation of travel destination and travel experience process,analyses sharing post’s perception influence dimensionalities and perception influencefeatures. What’s more, the paper puts forward proposals for different deriving spaces.The paper includes six parts. The first part is introduction, which introduces theresearch background, research content, research significance and so on. The secondpart summaries the research situation of domestic and overseas about web communityand web travel community, establishes the research foundation. The third partanalyses sharing post’s main content from social representation view, discusses thetravel destination image and travel experience process which established by sharingpost. The fourth part applies software based on ground theory to analyze replay postof sharing post, finds the users’ perception dimensionalities and features. The fifthpart, through combining virtual space with real space, analyses sharing post’sinfluence and future to diverse subjects. The sixth part is a brief summary of thefindings, analysis of the shortcomings, and the study of thinking.