Research On The Development Of Internet Bank In China

With the rapid development of Internet technology in China,the popularization rate of netizens in our country is increasing every year,as of June 2017,the number of Internet users in our country is over 750 million.In 2013,the State Council promulgated the guidance on financial support for economic restructuring and transformation and upgrading Documents,the paper stressed to support more private capital equity participation in financial institutions.In 2015,Li Keqiang proposed the "Internet +" action plan,and China's Internet bank officially began to obtain approval,and the first batch of five private banks had obtained banking licences,the emergence of internet banking in line with the characteristics of the times,could continuously meet the growing needs of people,but also conducive to the promotion of traditional banking reform and product innovation.At the same time,the internet bank also faces more serious long tail risk,operational risk and technical risk.Based on the concept and characteristics of internet banking in China,this paper expounds its development mode,development effect and the differences with other banks,and then uses PEST and SWOT analysis to confirm the inevitability of the existence and development of internet banking in China.Secondly,this paper gives a brief account of the first five private banks in China,and analyzes the micro-bank and the net-merchant bank in detail,and finds out the problems of the Internet bank in China.In addition,this paper briefly introduces three internet banks developed abroad,which provides some enlightenments for the development of internet banking in China.Finally,this paper puts forward some feasible suggestions for the development of internet banking in China.This paper is a comprehensive analysis of domestic and foreign internet banking operations,can better promote the long-term development of China's internet banking.