Customer Relationship Based On Life Cycle Model Research On Value Evaluation

On the basis of combing the related theory of life cycle model and customer relationship value valuation,this paper tries to build a theoretical framework of the application of life cycle model to customer relationship value valuation,and discusses some aspects,such as applicability analysis,evaluation steps,model design,prediction of income method parameters,and matters of attention.Based on the case of customer relationship value assessment,this paper uses the Weibull distribution curve fitting to get the current timeliness of the number of customers,uses the life cycle model to estimate the remaining life span of the customer,estimates the cost and related costs from the perspective of historical trend and industry analysis,and through a questionnaire survey Collect data about user consumption habits,provide a basis for determining the total user payment,and then evaluate the customer relationship value of sample enterprises.Finally,this paper puts forward some suggestions based on customer relationship value assessment.The research holds that the value valuation of customer relationship by means of a reasonable life cycle model can improve the objectivity and effectiveness of the evaluation results of customer relationship value to a certain extent.This can be used as an expansion of the theory of enterprise intangible assets evaluation,and can also better meet the value evaluation of intangible assets and their customer relations.