Research On The Synergetic Effect Of Internet Enterprises'M&A

With the rapid development of Internet in China,the Internet industry has gradually become more mature and the competition has become more intense.The growth of companies relying on their own endogenous growth slow down.The fierce market competition environment has accelerated the pace of integration between companies,and many companies choose to acquire rapid growth through mergers and acquisitions.From 58 Ganji,Meituan and Dianping,Ctrip and Qunar in 2015,to Mocu street and Meilishuo,Tencent and Supercell,JD and YHD in 2016,the past 2017 is an endless stream of mergers and acquisitions,such as Alibaba and Damai,Maoyan movie and Weiying.What are the motivations for these mergers and acquisitions of Internet companies? What about the performance after the merger? How to better evaluate the M&A performance of the Internet industry? This is the issue that this article will explore.In this paper,case analysis method is used to analyze.This paper analyzes the M&A motives of the Internet companies and the evaluation of the post-merger synergies.First of all,through reading the domestic and foreign literature of related research,i understand the relevant theoretical knowledge,combine the status and characteristics of the development of the Internet industry in recent years,analyze the influence of different industries on the research theory.According to the characteristics of the industry,i select analysis methods,respectively using the financial and non-financial analysis methods to analyze the specific case of Ctrip M&A.In the case of this article,the cause of mergers and acquisitions is similar to the current status of the entire industry,and the overall evaluation of the post-merger effect is that the market responds well.By analyzing its financial data before and after the merger and acquisition,analyzing its short-term and long-term financial status,its overall performance after mergers and acquisitions is good.In terms of overall business operations,the company has acquired a large amount of customer resources,monopolized a huge market share,increased the value of the company,and improved its overall profitability.Finally,through the analysis of this case,discuss the issues to be focused on in the merger and acquisition of the Internet industry and related suggestions are made.