The Tourism Development Strategy Of Wentian Town In The Background Of Ziquejie Scenic Area Development

With the rapid development of moder tourism,rural tourism has become a new growth point of rural regional economy development.Hunan Xinhua county express on the rural tourism development in recent years,Ziquejie scenic area as a key development of xinhua county has been developed rapidly,and WenTian town which at the center of Ziquejie scenic area has multiple high quality resources.This article analysis how to combine the development strategy of Wentian town with the development of Ziquejie scenic area in order to improve overall competitiveness.This article introduces the advantages of the tourism development from the geographical,climate,cultural and tourism resources environment of WenTian town based on the Ziquejie scenic area and analyzes the development direction.Meanwhile,through various methods of study such as field investigation,document study,data statistics and comparative study used by the author the shortcomings of rural tourism development have been understood.At last,the suggestions of rural tourism development come to a conclusion:perfecting the government guides development strategies,increasing invest to improve infrastructure construction,highlighting tourism product features to enhance travel experience,increasing promotion to guide the tourists,strengthening professional training to improve the service level of employees and so on.