Study On The Development Strategy Of Qi Dong Day Lily Industry From The Perspective Of Cooperative Society

In recent years,with the continuous development of economy and society,the living standard of residents and the consumption ability been improved,the demand for agricultural products is more diverse and healthy.When purchasing agricultural products,people paying more attention to food safety,organic degree and processing convenience,and trusting the green well-known brands,brand consumption have gradually become a trend.The characteristic agricultural products meet the residents of the above purchase requirements.At the same time,due to the significant periodical characteristics of China's agricultural products market,from the previous supply shortage to the current oversupply,agricultural development is not only constrained by resources,but by the constraints of both resources and demand.In order to adapt to the new situation of economic and social development,developing characteristic agriculture has become the main means to adjust the layout of agriculture and increase the income of farmers in the top-level design and become the key content of producing different agricultural products and improving the competitiveness of agricultural products.From the theoretical perspective,agricultural cooperation covers agricultural production,processing and sales and other links.Not only greatly improve the degree of farmers' organization,and gradually change the mode of agricultural growth,but also ultimately change the traditional agricultural development model to sustainable development.Cooperatives are the industrial structure coexisting with agricultural enterprises,family farms and other forms of organization.In this paper,the development strategy of Daylily industry is discussed mainly from the perspective of cooperatives.In the new situation,with the reform into full implementation stage,continuing to deepen the development of agricultural cooperatives is an inevitable choice to promote China's agricultural modernization.In the new situation of the development of farmers' professional cooperatives,it is necessary to deepen the top-level design for the current agricultural cooperatives,not only to promote the continuous increase of farmers' income,but also to promote the development of agricultural modernization in an all-round way.Based on related research progress at home and abroad in this paper,using the method of on-the-spot investigation and case analysis,on the basis of the questionnaire and interviews,from the current development of Qidong Daylily industry,this paper introduces the development history,situation and development status of Daylily industry professional cooperatives,summarizes its characteristics,from the status quo the advantages and disadvantages,and the basic features of the regional characteristics of agricultural products and the actual situation of a macroscopic understanding.Next,the paper focuses on the problems existing in the development of Qidong Daylily industry,include the existing problems of production and management,especially the problems exist in the development of cooperatives.The problem orients and then explores the characteristics of the reasons for its problems,more targeted and effective.By analogy,based on the typical case of cooperatives to promote the development of agricultural product industry characteristics analysis,starting from the development situation,through the analysis of the typical cooperative business model to obtain the successful experience and the future direction of the development of cooperatives are analyzed,and relevant countermeasures are put forward for reference,Qidong Daylily industry development,from theory to in practice,in order to have certain reference significance for the development of local culture industry.