Research On Logistics System Optimization Of Agricultural Products Sales In Gaoqing County Town

For thousands of years,China has been a big agricultural country.The development of agriculture directly affects the economic development of the country.However,with the rapid development of science and technology and the continuous improvement of people's living standard,the relationship between supply and demand of agricultural products has changed dramatically.The problems faced by agricultural products have also changed,from the original productivity shortage to the current poor circulation.In order to solve the above problems,we need recognize the importance of the marketing logistics of agricultural products,and develop the modern agricultural product distribution logistics,and the establishment of modern agricultural products sales logistics system can,to a certain extent,link the problems in the circulation of agricultural products in the current stage.As a famous agricultural county in Shandong Province,Gaoqing County has rich agricultural product resources and superior geographical resources,but it is facing the difficult problem of poor sales and poor circulation.In view of this problem,this paper starts with the marketing logistics system of agricultural products in Gaoqing County Town,starts with the related concepts and theories of agricultural product distribution logistics,and analyzes the current situation and existing problems of agricultural product distribution logistics in Gaoqing County Town,On this basis,the optimization design of the distribution system of agricultural products sales is carried out from three aspects of organizational structure,functional business and information platform,and the optimization evaluation of this scheme is carried out.In the end,we put forward to strengthen the macro-control function of the government,strengthen the investment of infrastructure construction,strengthen the construction of the distribution of agricultural products,play the coordination role of agricultural cooperatives,guide the innovation of the circulation mode of agricultural products,and train the logistics talents with modern agricultural products sales.