Study On Marketing Strategy Of Swine Vaccine Of HB Company In China Market

At present,the problems of food safety and ecological environment in the process of human development are increasing day by day,the exploitation of new biological agents have a broad application prospects.The development and application of high and new technology such as genetic engineering brought a wide development space for the development of new products by the animal protection enterprises.In future,with the increasingly fierce market competition and development of human science and technology,the animal protection industry and products accelerated to intensive and large-scale development through the integration of the industry,thus changed the situation of the number of animal protection enterprises,duplication of establishment and distribution scattered.In this study,the Chinese market environment of swine vaccine in HB Company was analyzed by the combination of macroscopic and microscopic methods,and the competitive advantage of the brand,product and talent in the marketing process of HB company was pointed out.At the same time,there were lots of problems,such as low degree of information,poor analysis of market research,planning and management confusion,at el.With the steady and rapid development of China's economy,the state pay more attention to the animal protection industry,and people pay more attention to food safety gradually.Animal protection industry have to face the risk of blind expansion and low-level duplication construction at the same time.The segmentation of swine vaccine of HB company in China market is divided from two angles of geography and customer group.According to the geographical factors subdivision,northeast,Northern China,Central China,Southern China,southwest market should be divided into the market area.According to customer group Segmentation,Super group customers,group customers,large-scale pig farm customers and small scattered customers will be the potential customers of HB Company.In view of the specific situation of HB company's target market,the swine vaccine of HB Company is positioned as high-end product provider,high-end service provider and high-end concept provider in China market.According to the actual situation of HB company,the Partner channel mode and flat channel was chosed to shorten the channel length and widen the channel width,and then displayed the exhibits in front of the customers better.On the optimizes of promotion strategy,according to own product characteristic of HB company,discount promotion and the gift promotion were selected mainly,welfare and meeting promotion strategy were supplemented with appropriately.At the same time,market research should be strengthen to improve the company's information level.Company laboratory conditions should be used to optimize technical services,and then enhance customer recognition and loyalty to the brand.HB company should seize the opportunity to adapt to market trends,reasonable use of existing resources,improve market share,control and the economic efficiency of enterprises,and strive to become the future market leader in conservation.