The concept of health prevention have been increasing emphasis on local government.Preventive vaccination is the most effective ways to prevent and control infectious diseases.Vaccine as one of the most important means of prevention of infectious disease.The contribution to human health has been widely confirmed that its social and economic benefits significantly.Vaccine sales as a branch of the pharmaceutical sales industry,different from others sales of drugs and medical devices,due to the police-oriented,to strengthen the impact of the project and balance of payments of the two lines.Influenza,caused by the influenza virus,is a respiratory infectious disease which can seriously affect human health.Influenza has frequent antigenic variations,and spreads easily.It causes annual epidemics,and outbreaks in places of public gathering such as schools,kindergartens and nursing homes.Certain populations are at high risk for more sever illness from influenza,including pregnant women,younger children,the elderly.and people of any age which certain chronic illnesses.This article through to the F FLU vaccine internal condition SWOT analysis,external environment PEST analysis,SWOT analysis,Yunnan vaccine PEST market analysis.and borrows the B company.design a F FLU vaccine Yunnan marketing strategy.The product strategy is F FLU stem from B company which has a history of hundreds of year,F FLU is Influenza vaccine which has the long use case.The use of vaccine data and life expectancy is the most direct means to prove the safety and efficacy of vaccine.F FLU Can be applied to pregnant women,It is the only influenza vaccine for pregnant women in China.In terms of channel strategy,F FLU use Adopt conventional in POV,Annual reservationAt the same time the flu season,Encourage the use of mass vaccination,Do the spirit of Publicity and vaccination。The promotion strategy,play to the role of each link,give play to the doctor's academic leadership,and the CDC should play the role of policy,and the influence of parents。To carry out the inoculation point at the end of the link,executive force into full play. |