Study On Intelligent Manufacturing Business Model

Advances in science and technology have intensified the transformation of the manufacturing industry.With the large-scale application of information technology,robots,and sensors in the manufacturing industry,intelligent manufacturing has emerged.Intelligent manufacturing represents the future development direction of the manufacturing industry.It will change the traditional manufacturing model and promote the transformation and upgrading of manufacturing companies.In addition,the market is also undergoing changes in social development.User needs have become more diverse,reflecting the personality of each consumer.The trend of customization of user needs has become increasingly apparent and new issues have been proposed for the manufacturing industry.Changes in technology and the market will drive innovation in business models.Intelligent manufacturing is still in its infancy and it needs to establish a business model that matches it to promote its healthy and rapid development.This article takes the business model as the main research line,sorts out the existing research results,combines the characteristics of intelligent manufacturing,analyzes the impact of intelligent manufacturing on various elements of the business model,and elaborates the internal logic.This article uses theories of business model canvases,open innovation,lead users,long tail theory,economies of scale,and economies of scope to analyze cases.This article takes Haier COSMO industrial internet platform as the research object,introduces the various components of the COSMO platform in detail,and analyzes the operating mechanism of each component.Then the article presents Haier's COSMO platform business model in the form of a business model canvas,illustrating how intelligent manufacturing affects every element of the business model.The performance of Haier's COSMO business model was evaluated based on economic data.This article summarizes the characteristics of Haier's COSMO business model,specifically as follows:1.The key factor of Haier's COSMO business model content is intelligent manufacturing,and the key factor of the concept is the user needs;2.Haier's COSMO business model is an open business model,through the cooperation of external resources will enhance Haier's core competitiveness.3.Haier's COSMO business model has the characteristics of a platform.It integrates the home appliance industry chain through the network effect of the platform.