Study On Precision Marketing Of MS Pharmaceutical Group

In the background of the era of big data,people's consumption habits have changed greatly,market elements are reconfigured,structure changes,value core transfer,and traditional marketing methods need to be changed.Under the new situation,MS pharmaceutical industry group faces new opportunities and challenges.There are many problems to be solved in marketing: first,the product is homogeneity serious and lack of innovation;two is low price competition,the enterprise is unprofitable;the three is the dispersion of channels and high cost;the four is the promotion by personnel pushing and selling,means convergence.Moreover,compared with the advanced enterprises at home and abroad,the MS pharmaceutical industry group still has a large gap,which is mainly fragmented and local thinking mode does not adapt to the marketing change of the big data age of the Internet;it lacks the means and methods to use large data,and the management innovation and pattern innovation ability are poor.Therefore,this article takes MS Pharmaceutical Group as the research object,taking precision marketing as the research content,taking the MS intelligent community as the research point,combining the current social trend and the actual situation of the MS pharmaceutical industry group,exploring and utilizing the intelligent wearable equipment,large data and Internet technology,especially the mobile interconnected technology,to construct the precision camp of the MS Pharmaceutical Group.The marketing mode will guide MS Pharmaceutical Group to carry out precision marketing,provide reference for traditional pharmaceutical enterprise marketing transformation,and provide reference for enriching marketing theory.The construction of precision marketing mode is based on the concept of preventive treatment of disease,based on the collection,storage and analysis of big data.The first step,taking the early warning myocardial infarction and brain stem intelligent wearable product as the breakthrough point,using large data and Internet technology to establish the MS intelligent medical community;the second step,taking the smart medical community as the market module,and signing the family doctor to build a "healthy book" with the individual as the unit,the third step,and the three class a.The expert cooperation of the hospital,through the mobile Internet and mobile APP,the establishment of residents(C)-community doctors(B)-hospital expert(A)data closed loop,the fourth step,on this basis,the construction of MS Pharmaceutical Group precision marketing 4P combination.The construction of precision marketing mode makes the marketing mode of MS pharmaceutical group change fundamentally,realizes the innovation of marketing mode,develops new health service products business,realizes product innovation,creates new profit space and realizes profit model innovation.In a word,in the new era,enterprise marketing must update the old ideas and means and carry out more accurate marketing,and the establishment of interest community is the core demand for precision marketing.Large data,Internet,and intelligent wearable equipment are the key elements in the implementation of precision marketing.Looking forward to the future,precision marketing will be adopted by more enterprises.