Research On The Development Strategy Of CT Electronic Company

In the 21 Century,the electronic information industry has become an important industry in China's economic and social development,the Chinese government gradually deepened emphasis on electronic information industry with the development of social,economic and national security considerations,the development of related industries invested a lot of resources and policies,for encouraging enterprises to carry out research and development of electronic information technology and product innovation.Influx of large numbers enterprises of electronic information technology industry with the government's support and encouragement,resulting in the increasingly fierce competition among enterprises,to survive in the development of the industry,enterprises must establish a long-term development strategy,to ensure that the talent shows itself in competition with the enterprise development strategy.This paper adopts the methods of the analytical induction,PEST and SWOT,SCP,etc.,make a detailed study of the strategic development of CT electronic company.First of all,this paper expounds the research background,research significance and summarizes the domestic and foreign research status,and takes some of the research results as the foundation of the creation of this paper.Secondly,taking CT electronic company as a case,detailed analysis of CT company's internal and external environment,including macro environment,industry environment,the development of enterprises internal management structure,enterprise resource environment,the core competitiveness of enterprises and so on.With the help of these analyses,the real situation of CT electronic company is carried on understanding,which lays the foundation for the development strategy of CT electronic company.Thirdly,based on the analysis of the internal and external environment of CT electronic company,the development strategy orientation is mainly made from the aspects of idea,target and business,and the changing of development orientation is expounded.CT electronic company choose marketdevelopment strategy,technology Innovation Strategy,related diversification Strategy and focusing strategy.Finally,describes the implementation of development strategies of the CT electronic company,mainly including the R&D,talent,market,brandand so on,,these effective measures will ensure CT electronic company can choose and position accurately.