Study On Development Strategy Of Changchun Branch Of China Minsheng Bank

In the context of economic globalization,with the continuous development of our financial industry and the rapid rise of Internet finance,the banking industry,which is an important part of the financial system,is facing more and more severe challenges.It has become an important subject to face the need to maintain the steady and continuous improvement of business stability in a not very optimistic environment..In recent years,with the deepening of the reform of the financial industry and the deepening of the market,financial products and financial services are becoming more and more homogeneous.How to make use of their own policy differences and environmental advantages in many similar products and services and make more accurate and scientific development strategies is the long-term efficiency of the bank.The foundation of benign development.Therefore,if we want to take a place in the increasingly fierce competition,we must formulate a scientific development strategy and take a road of development with its own characteristics.China Minsheng Bank is the first private joint-stock commercial bank in China,and Minsheng Bank Changchun branch is the first branch set up in the provincial capital city of Northeast China.After nearly 9 years' development,Minsheng Bank has made a contribution to a joint stock bank in the economic construction and Inclusive Finance in the region,forming a strong radiation.A wide and high service network.In 2017,the Changchun branch of Minsheng Bank obtained the advanced unit of science popularization in 2017.The small and micro loan business was the first time to realize "run the head" for the first time in the last three years.It provided a strong support for the development of small and micro enterprises in the region while actively carrying out the social responsibility.At the present stage,the Changchun branch of Minsheng Bank is facing many environmental changes,not only the influence of the external economic environment and the development of the industry,but also the influence of the strategic planning of the general bank and theregional characteristics of the branch.The development process is facing the formulation and selection of strategic decisions,timely and variable,and the impact and constraints.In order to maintain its hard won business achievements and lay a solid foundation for its sustained and healthy development,an important factor for its development is timely adjustment of strategic direction.This paper first discusses the background of the study and the research methods mentioned in the article,which lays the foundation for determining the development strategy of the Changchun branch of the Minsheng Bank of China,at the same time clarifies the particularity of the environment and development of the Minsheng Bank,and analyzes the significance of the development strategy adopted by the Changchun branch of Minsheng Bank.Secondly,it introduces the development status of Minsheng Bank Changchun branch,and finds out the problems in its development process.Thirdly,the development environment of Minsheng Bank Changchun branch is analyzed,including two aspects of the external environment and internal environment,and the SWOT analysis tool is used in the article.Through the SWOT analysis tool,the advantages and disadvantages of the Changchun branch of China Minsheng Bank in the development process are analyzed,and the opportunities and challenges are elaborated in detail to provide the theory and facts for the Changchun branch of Minsheng Bank to make the right development strategy choice.Then,through expressing the direction and goal of Minsheng Bank Changchun branch,we will make strategic plan and formulate the specific contents of Changchun branch's development strategy.Finally,on the basis of making a reasonable development strategy,the safeguard measures in the process of strategic implementation are put forward from the aspects of cultural concept,resource allocation,comprehensive service and scientific and technological support.The Changchun branch of Minsheng Bank should pay attention to the characteristics of its own private enterprises,improve the attention to the customer base,especially the strategic customers,strengthen the balanced development of the comprehensive strength,and take it as the focus of the work for a certain period,because it leaves a solid customer base and a reasonable business development model,and simply talks about the development of business.They are all on paper.Solidcustomer base and reasonable business structure determine the success or failure of China Minsheng Bank Changchun branch.