Seeking Investment Opportunities In The Mobile Game Industry Based On The Theory Of Industry Chain

This thesis uses the theories and methods of Industrial Economics,Industrial Life Cycle Theory,The Statistics and other aspects to study the development prospects of China's mobile game industry,the business models and the differences of industry segments within the industry,and the investment direction of the mobile game industry segmentation industry.This article researches on the development prospects of the mobile game industry from four aspects,economy,social culture,technology,based on these analysis,With the rapid development of the mobile gaming industry,Chinese policy has a tendency to limit their content under the premise of strong support for mobile games,and Chinese economic and socio-cultural aspects will provide sustainable development support for the development of mobile games,and the advancement of technology will contribute to the development of mobile games.For the specific research of the mobile game industry,this article first uses the life cycle theory to analyze the mobile game industry,and believes that the mobile game industry is in the growth phase of the industry life cycle,and Consider the mobile game industry's growth in the industry life cycle.After that,this paper divides the mobile game industry into five sub-sectors:IP/creative,R&D,operations,channels,and derivatives.The business model of different sub-sectors was analyzed based on the status quo of Chinese mobile game industry.Based on the above analysis,this paper explores the investment opportunities in the mobile game industry segmentation industry,and uses factor analysis to extract important factors that are not related to the financial and non-financial indicators,and then evaluates the subdivisions through factor variance analysis.Discovery:(1)There are significant differences in the asset management efficiency of enterprises within the mobile game industrial chain;(2)The industry chain investment should focus on channel companies or derivatives and service companies.Given the results of theoretical analysis and empirical analysis,and the fact that China's channel distribution head effect is more obvious,more attention can be paid to the investment in derivatives sub-sectors.