Research On Competition Strategy Of RY PV Component Company Under "Photovoltaic +" Background

When it comes to the photovoltaic industry,most people will think of spectacular photovoltaic power station in the western Gobi Desert,or the power station distributed on commercial roofs.Photovoltaic power station in China has been extensively developed in the northwest,like in Inner Mongolia and Xinjiang etc.However,construction land area of these regions after all is limited.The development resistance to the photovoltaic power station in the western region is getting bigger and bigger.As the photovoltaic power station in China is gradually entering the bottleneck period,photovoltaic companies are looking for new fields of photovoltaic power generation.In addition,with the global energy crisis and the increasing environmental pollution,such as haze and other phenomena emerge in an endless stream,the development and application of new energy is the trend of the times.This is undoubtedly a major opportunity for the photovoltaic industry.Through unremitting exploration,people begin to combine solar power generation with modern agriculture,multiple energy complementary projects and poverty alleviation projects,thus forming a new photovoltaic application mode-"photovoltaic+" mode.This model will vigorously promote solving progress of the global energy crisis and ecological problem,and the significance of the solar photovoltaic industry will be further deepened.In this way,"PV +" mode can not only realize the multiple utilization of land,reduce the limitation of solar power itself,but also enhance the hematopoietic capacity of poor areas,which is undoubtedly an unlimited development path for the solar power industry.As the only enterprise in China that focuses on Double-glazed module,RY Company's business is single.How to successfully deal with the new situation of "PV+",to win a place has become a subject that must be studied.This paper takes RY photovoltaic module company as the research object.Based on the direction of the company's business development,this paper explores the corresponding strategic methods.Firstly,based on the strategic theory,this paper draws lessons from the successful cases of other enterprise strategies in related literature.It makes a detailed analysis of the external environment and the photovoltaic industry environment by using the PEST analysis model and "Potter-five-force-model".In the meantime,it makes a comprehensive analysis summary of the external environment by using EFE evaluation matrix.Secondly,this paper makes the self-analysis of the internal environment from six aspects:the company profile and brand,organizational structure,financial situation,R&D strength,production capacity,channel development and operation.It uses IFE evaluation matrix to comprehensively evaluate the strength of the company,and forms a more comprehensive understanding of company RY.Then,this paper analyzes the advantages and disadvantages of the company and the development opportunities and threats through SWOT model,so as to find the most suitable competitive strategy for company.Finally,through the five aspects of corporate culture,product planning,human resource allocation,production and operation allocation,production and business strategy building and brand building,it formulates specific safeguard measures suitable for RY company strategy implementation,which can guarantee that the company competitive strategy can be implemented smoothly,and the company can successfully overcome the challenge of the new situation of "PV +".Based on the research methods of literature and case study,it successfully completes the research and formulation of RY company's competitive strategy,enabling the company to meet the challenges of "photovoltaic +" new situation.More importantly,this analysis improves the competition strategy research and formulation.This will become an invisible force to meet new challenges in the development process in the days,and ensure company to achieve sustained and stable development.Meanwhile it will have a certain degree of guiding significance to other photovoltaic companies.