Research On Marketing Strategy Of Third Party Payment Products With Joint Advantage

With the increasing popularity of the Internet and the application of mobile e-commerce,the third-party payment industry in our country thrives.Currently,third-party payment is increasingly becoming an indispensable payment method in people's daily life.With the expansion of market demand,the development of third-party payment industry has entered a crucial period.The increasingly fierce competition and the optimization of service require that the third-party payment enterprises actively change themselves and give full play to their own advantages to strengthen the marketing and brand building in the market Stand out from the competition.In this paper,taking advantage of the advantages of companies as an example,the third-party payment products to study its marketing strategy,with a view to the majority of third-party payment companies in the market development and marketing to provide some experience and reference.Based on the review of relevant researches on marketing and third-party payment development at home and abroad,this article elaborates and explains the related concepts and guiding theories of this article,and analyzes the advantages and disadvantages of the current third-party payment industry in China Conditions,and pave the way for the strategic positioning of the third-party payment products of the linked companies;further,analyze the third-party payment product system,problems and strategic positioning of the linked companies;and on the basis,point out that the current joint-Market competition should take the marketing strategy;Finally,proposed in order to ensure the success of marketing strategy should be taken to safeguard measures.This article analyzes the marketing strategy and tactics of the third-party payment products of the linkage superiority companies mainly through literature review,comparative analysis,case analysis and SWOT analysis.The research shows that at present,the development of third-party payment industry in our country has a good economic,social,cultural and technological environment,but at the same time there are some problems such as the imperfect regulatory mechanism,the imperfect legal system and the non-standard market competition.The third-party payment products Its development is deeply influenced by the social background.There are problems such as the non-standardization of internal management,the imperfect operation of business processes and the low economic benefits of products.Therefore,in order to realize the long-term development of the third-party payment products of the Company,the linkage superiority companies should choose their own strategic positioning,quickly open the market with efficient and efficient service mode,do a good job in product R & D positioning,expand market development channels and choose reasonable fees Ways to flexibly choose a variety of sales channels to ensure the success of the company's marketing strategy by regulating internal management,strengthening the introduction and training of qualified personnel,expanding financing channels and actively seeking business cooperation.