On Coupling And Coordinated Development Of E-commerce Industry Agglomeration And Urbanization

E-commerce industry is a sunrise industry in the 21st century.Not only does it promote consumer,investment and employment,but also present with the integration of traditional industries,create new forms,and it has become a new engine of development,and agglomeration effect has become increasingly prominent.Urbanization is the main power to promote economy.China's urbanization rate increases by 38.18%from 1978 to 2015,but problem of imbalance,discordance exposes constantly.Industrial agglomeration has become the key factor to promote urbanization process.E-commerce industry is closely related to the development of urbanization.We are facing a new topic that how to promote the integration between e-commerce and urbanization,in order to obtain the effect of "1+1>2".Taking Zhejiang province as an example,the article uses industry economics,e-commerce,urban construction and other disciplines theory,and analyzes the coupled coordination between e-commerce industry agglomeration and urbanization in accordance with the "mechanism,actuality,measures,coordination,type".Firstly,the article states interaction mechanism between e-commerce industry agglomeration and urbanization,analyzes the effects of e-commerce industry agglomeration on urbanization,and the effects of urbanization on e-commerce industry agglomeration.Secondly,e-commerce industry agglomeration and urbanization's present situation of Zhejiang province are analyzed.Then,the article measures e-commerce industry agglomeration level and urbanization level of 11 cities of Zhejiang province,uses the grey relation method and panel data method to analyze the correlation,and establishes the coupling and coordinated development model to find out coupling and coordinated degree of 11 cities'differences of space and time.Finally,suggestions are put forward to promote the coupling and coordinated development of e-commerce industry agglomeration and urbanization.