Researches Of Tourism Development Of Dongsha Ancient Fishing-town In Zhoushan City Based On The Angle Of Tourists' Tourist Perception

With the rapid development of Zhoushan tourism market as well as the development and appreciation of traditional culture,Dongsha ancient fishing town is becoming the tourist destination of more and more tourists.Many experts and scholars have carried out planning and researches and have accumulated valuable research results.However,Dongsha ancient fishing town is still in the developing stage,whether the constructions and development according to the planning could gain the recognition of tourists,need to be further investigated and studied.From the perspective of tourists' perception,this paper takes Dongsha ancient to wn of Zhoushan City as the research object,and establishes the tourist perception model,from the four dimensions of tourismresourceperception,tourismcomprehensive serviceperception,tour-supportingfacilitiesperception,andtourismcharacteristicculture,using field survey to obtain first-hand data,and using EXCEL and SPSS to carry a co mprehensive analysis of three parts:the demographic characteristics of tourists,behav ioral characteristics and tourist perception.According to the results of investigation and analysis,the four dimensions mentioned above are all positively related to the overall perception of tourists,and the contribution rate from high to low is tourism characteristics,tourismfacilities,tourismresourceperception,tourismintegrationservicep erception,according to which,some countermeasures and suggestions are put forward f or the further development of the ancient fishing town.The paper puts forward that the Dongsha ancient fishing town should take the concept of "full-dimension tourism" as the strategic guidance,and take the deep fishing culture of the ancient fishing town as the core attraction,and fully excavate and display the characteristic culture of it,as well as to fully improve the supporting facilities and enhance the integrated services and strengthen the fishing town brand to increase publicity,organically combine tourism resources around the ancient fishing town,thus to achieve changes of tourist attractions from one site to a destination.The conclusion of this paper can provide practical guidance for the tourism development of Dongsha ancient fishing town,and it also has some enlightenment to promote the tourism development of Dongsha ancient fishing town.