| With the continuous development of society,the level of scientific and technological progress,the overall rate of the FMCG market has growing rapidly and FMCG companies having facing more and more external uncertainties.The main factors are as follows:the life cycle of FMCG is shortened,the speed of updating is accelerating,and the market demand fluctuation is increasing day by day,etc.These uncertain factors greatly affect the normal production of enterprises.Therefore,for a fast product enterprises,how to improve the efficiency of the supply chain,effectively reduce the remaining inventory of products,while maximizing their own economic efficiency is a very important issue.This paper takes FMCG as the research object under the uncertain market demand.According to the background of market practice,we studies a multi-cycle operation of the one-to-many supply chain system to implement the pricing strategy under the price discount mode,and establish a reasonable coordination mechanism in the supply chain system,which makes the overall efficiency of the supply chain improve.Firstly,based on the current development trend of FMCG market,this paper introduces the necessity of the order pricing strategy of FMCG in the uncertain market environment.Secondly,we collect the research results of predecessors in all aspects and summarizes the relevant theoretical knowledge to form the basis of this paper.On this basis,the objectives of this study are discussed.Finally,according to the order model and market characteristics of FMCG enterprises,based on the traditional decentralized pricing model ofFMCQ this paper proposes an order pricing decision method based on lead time coordination and quantity coordination.Through comparative test analysis of the actual production data of enterprises,we draw the conclusion that the optimal order pricing strategy that meets the efficient operation of the FMCG supply chain.According to the numerical results obtained at the same time,when coordinating the time and quantity of the order in advance,the benefit of the parties in the FMCG supply chain can be further improved.In addition,it can greatly reduce the cost of FMCG supply chain operation. |
