Study On Modern Huizhou Tea Merchants

Huizhou merchant is one of the important business group in modern China,and received much attention by academic circles.There were a large amount of interrelated research results.Tea has always been the important commodity to Huizhou merchants for earning a living.The tea industry developed rapidly in modern times and turned into one of the core industries for Huizhou merchants.In this study,discussed the types of tea,areal distribution and advantages of Huizhou merchants' management,compared the similarities and differences between Huizhou and Shanxi tea merchants,discovered the feature of Huizhou tea merchants.And then selected several representative cases to analyze the particular operating strategy and business practice of Huizhou tea merchants,Provided theoretical reference for the contemporary Huizhou tea business.The main results of the study during process were as follow:Firstly,the modern Huizhou merchant was rich in tea business categories,their scope of business all over the country and expanded to foreign counties.The major reasons for success of Huizhou tea merchants were the advantages and feature: 1.Abundant supply of goods.Huizhou region had a vast and mountainous geographical environment,and was very suitable for tea planting.The tea processing technology was also high in domestic.Therefore,there had many famous high-quality tea such as:Songluo tea,Chun Mee tea,Keemun black tea and Huangshan Maofeng,etc.2.Broad market.The Huizhou tea merchants had not only the widely domestic market,but also unlimited potential export market.3.Abundant capital.The Huizhou tea merchants united as one in spirit,and established the chamber of commerce to collect the capital in multiple cities.Secondly,the Huizhou and Shanxi tea merchants similarly had good business accomplishments and coincidentally developed the mechanical tea.Their differences were the tea types they managed,sales area distribution and tea selling routes.Finally,selects several representative Huizhou tea merchants to study its tea business activities to find out its unique business model and idea.