Life Insurance Agent Marketing Channel Optimization Research In China For TP Life-for Example

The life insurance agent marketing channel has been in China for more than two decades since AIA first introduced the life insurance agent system in 1992.The life cycle of analysis industry,since the introduction of the marketing channel of life insurance agent,the life insurance industry in China has experienced a period from the groping stage to the rapid development stage.In the process,we have seen many problems arising from the development of high-speed development.For example,the general quality of the agent has fallen,the income level is poor,the retention rate is low and so on.And these problems are becoming the hidden danger of the development of the life insurance industry.Investigate its reason,is not completely is the agent's own problems,but our life insurance agent marketing the channel during the period of the introduction of design there exists many unreasonable places.In order to explore the optimization direction of future life insurance marketing channel,this article in view of the present problems of life insurance marketing channel,with TP life related data as sample to analyze in detail,and the China life insurance marketing channel compared with developed countries and regions to make,in combination with economics,marketing,human resources management knowledge,after months of interviews,the numerous relevant data and bibliography,find the classical origin agent marketing channel of the reasons behind the problems,and agent channels clear legal status,the life insurance marketing channel diversification,agent compensation tax system,corporate governance,agent problem such as vocational training for life insurance agent marketing channel to explore the feasibility of the optimization of possible future direction to the life insurance industry and TP life the sustainable development of the excellent enterprise in the future to provide valuable practice basis.