Research On Tourism Behavior Of Chinese Tourists Travel To Cambodia

With China's Reform and Opening-up and the rapid development of market economy,the level of Chinese people's income and consumption capacity increasing rapidly,especially in recent years,Chinese people's living standards and consumption demand rapidly release,emerging outbound,outbound hot.Cambodia is an important destination for Chinese tourists.The proportion of tourists travel to Cambodia,Chinese proportion is the largest.Large Chinese tourists packed into Cambodia,in the process of tourism,noise,garbage everywhere,in violation of local regulations and so on phenomenon often occurs,the demands of Cambodia's tourism service appear,adding a lot of unnecessary work.In order to restrict the behavior of the tourists better,further standardize the development of Cambodia's tourism market,promoting tourism cooperation in Cambodia.It is necessary to make an analysis on Chinese to Cambodia tourists' behavior characteristics and causes,and puts forward the countermeasures to improve the tourism industry in Cambodia,giving advice of expanding Chinese tourists.In this paper,Chinese tourists to Cambodia tour as the research object.Use questionnaire method,quantitative analysis and qualitative analysis,literature review method to find out the influencing factors of China to Cambodia tourist behavior.First of all,describe the research background,research purpose,research significance and research methods and then the tourism behavior at home and abroad research status and related theories.Secondly,analysis of the Cambodian tourism market and tourist behavior,analyzing the Chinese outbound tourism market and tourism market in Cambodia;Then,analyzing the survey data of Chinese tourists travel to Cambodia to assess the behavior characteristics,tourist population,tourism decision,consumer behavior,tourism evaluation;finally,give the advice to the development of Cambodian tourism market,including the tourism resources develop and protect,products designing and lines building,market supervision and improving service quality,strengthening cooperation and propaganda,broadening the Chinese tourist market.The development of Cambodia and China's tourism can thicken the friendship,integration,exchanges and mutual understanding between the two country's people.Through this paper,can promote the Chinese tourists to Cambodia,and provide some suggests and references for the tourism development of Cambodia.