Research On The Tourism Motivations And Behavior Characterisitc Of Female Independent Tourists Traveling To Thailand

Nowadays,with the promotion of the female social status,more and more women choose to go outside to have a trip.Because of the gender’s difference from men,women act out distinct tourism motivations and behavior characteristics on their own.Furthermore,people’s tourism demands are turning to individualization,and with the rapid changes of tourism,the independent travel,which is more flexible and personal,are chased by so many women tourists as one of the travel ways.Based on the above background,this paper considered female independent tourists going to Thailand as the study object,to explore their tourism motivations and behavior characteristics.Firstly,collect and read plenty of relevant literature of female independent tourism motivations and behavior characteristics at home and abroad,and based on Maslow Need Theory and Push and Pull Theory,to build the theoretical basis and research framework for this paper.Secondly,through the research of the literature and theories,establish the model of female outbound independent tourists’ tourism motivation and behavior characteristics.Then make an empirical study of the tourism motivation and behavior characteristics by using the model.Thirdly,make a further analysis of the influence of the tourism motivation and behavior characteristics of female independent tourists going to Thailand depend on different demographics.And then try to probe the correlation of tourism motivations and tourism behavior characteristics.Through the research,this paper explored push motivations and pull motivations of the female independent tourist going to Thailand.The push motivations include leisure and relax motivation,escape motivation,emotion interaction motivation,new entertainment motivation and self-actualization motivation.The pull motivations include tourism resources and service,tourism social environment.Meanwhile,different demographics make an influence on their tourism motivations and behavior characteristics,and there is a relationship between the motivations and behavior characteristics.Finally,in terms of three stages of tourism process including before the trip,during the trip and after the trip,this paper put forward some suggestions and strategies about how to develop the female independent tourism going to Thailand,even to develop the female outbound independent tourism.