Research On The Marketing Strategy Of OTC Beijing In The Oral Solution Of Ginkgo Leaf Extract And Armillariella Mellea Powders

With the accelerated society developing rhythm and anabatic aging of population,the morbidity of cardiovascular and cerebrovascular diseases rises year by year.And it tends to appear among young people,which brings chances to the development of the drug for treating cardiovascular and cerebrovascular diseases.At present,that a large number of cardiovascular drugs on the market of the homogeneity phenomenon is serious,increasing the degree of each alternative of cardiovascular drugs,OTC Beijing market sales of Ginkgo Biloba Armillaria oral Solution will face harsh market competition,As one kinds of heart cerebrovascular drugs,How to keep market share to maintain long-term stability and achieve the sales increase quickly by the way of adjusting the Ginkgo Biloba Armillaria means of competition in BeiJing,which is the main problems to solve of this paper research.This article is researching the OTC marketing strategy of heart cerebrovascular medium drugs---Ginkgo Biloba Armillaria oral Solution.Through the analysis of current OTC Beijing market sales situation of Ginkgo Biloba Armillaria oral Solution,inding that the existing marketing strategy has many problems,such as misty market positioning,insufficient market development rate,single promotion mean,which makes the OTC market sale of Ginkgo Biloba Armillaria oral Solution not increase fleetly as usual.However,using PEST analysis method and Michael Porter's Five Forces Model to make a comprehensive analysis of OTC Beijing market macro environment and industry environment of Ginkgo Biloba Armillaria oral Solution,to expound respectively from supplier bargaining and audience negotiation of Ginkgo Biloba Armillaria oral Solution.Through the SWOT to analyze the own product advantage and brand advantage of Ginkgo Biloba Armillaria oral Solution,and the weakness that it is lacking media advertising,and the chances bring by accelerated population aging process and the menace created by Ginkgo Biloba Event.On the basis of macro and micro environmental analysis,using STP marketing strategy analysis method to expand the market segmentation of Ginkgo Biloba Armillaria oral Solution products,make target market selection and ultimately determine to choose the sub-health population aged 40 and older and those white collar workers who are under long-term living irregular,having high salt and high fat diet,and those migrant workers who have no reimbursement to be the new sales market of Ginkgo Biloba Armillaria oral Solution.To the certain market,make a marketing mix strategy of OTC Beijing market of Ginkgo Biloba Armillaria oral Solution from products,price,channel and sales promotion.To guarantee the implement of marketing strategy of OTC Beijing market of Ginkgo Biloba Armillaria oral Solution,make measures from organization safeguards,team safeguards,system safeguards and parted collaboration to let it grow favorably.