A Research On Consumer Satisfaction Of Takeaway Ordering Platform Based On Psychological Contract

In the opening of China's domestic real estate market for over 20 years,the real estate market has maintained a rapid development,and China's real estate industry enterprises from the beginning of the seller's market to the development of the competitive nationwide now in the buyer's market.The national real estate enterprises more and more in-depth contact with customers,and the enterprise product consumer communication and communication.From now on all walks of life enterprise,if the enterprise customers can recognize the enterprises to provide products or services and is willing to expand the number of spontaneous favorable business development,such as the potential customer to the enterprise products provided by enterprises or service,together with enterprises to solve the problem,these customers will be very willing to long-term business in-depth exchanges,in view of the point,the real estate enterprises in our country's development situation,study the degree of real estate enterprises in our country the customer participation,and China's real estate enterprises to provide some help in marketing.Scholars at home and abroad have been studying the relationship between customer participation and customer purchase intention,but there is no uniform conclusion about whether there is a direct relationship between them.This paper in the research,the related literature at home and abroad and customer participation,customer perceived value and customer purchase intention and the research results were collated and summarized,and summarized based on the results of these studies established a research model on the relationship between the three,and presented the relevant research hypotheses the.Consumer behavior using a questionnaire and on-the-spot investigation on the purchase of different real estate business customers were investigated by SPSS,and then the data analysis software for data analysis,to participate in,customer perceived value and customer purchase intention of the three relations research hypothesis and model validation on customer.The empirical research shows that customer participation has a positive effect on customer perceived value,and the advance preparation,information communication,interpersonal interaction and cooperation behavior has a positive effect and customer perceived value on customer participation and customer purchase intention between the two variables play the intermediary role.Finally,based on the results of empirical research and the outcome of the study summary,according to the actual situation of China's real estate industry,puts forward corresponding marketing suggestions,so that China's real estate enterprises in the market can be used for reference.