Research On The Enhanced Strategies Of SMEs Competitivenes

With the advent of the era of online shopping,e-commerce is another important way of life.Continuous development and improvement of the Internet technology has led to the rapid development of e-commerce applications.E-commerce as an innovative economic operation provides a new opportunity for development for the rapid development of SMEs and improve core competitiveness.SMEs should be fully aware of the problems in their own e-commerce applications,the long-term planning of e-commerce,business process reengineering efforts to achieve to establish humane CRM system.E-commerce have a profound impact on the traditional sales industry,marketing has brought new opportunities and challenges for small and medium-sized enterprises.Departure from the status quo of the overall situation of China's e-commerce market of SME e-commerce status quo analysis of small and medium enterprises enhance the competitiveness of the problems encountered discussion summarizes the use of e-commerce for SMEs mode,combined with the socio-economic The development described the need to enhance the competitiveness of the use of e-commerce in the moment.On this basis,research status and problems of the development of e-commerce for SMEs,Road Electric marketing company,for example,to explore the impact of electronic commerce on the business management and how do we respond lift.The specific content is divided into seven parts:Part ?:Introduction.Discusses the research background,significance,at home and abroad Research and Review,this study methods,ideas,and its main content.Part ?:the theoretical basis of the study.Discusses relevant to the study of the basic theory,including the source of the connotation of e-commerce and its development process,the connotation and characteristics of the core competitiveness,and enterprise core competitiveness.Part ?:the status quo of China's e-commerce development.Introduces the general situation of the development of electronic commerce and its supporting industries,and to lay the foundation for the use of e-commerce for small and medium-sized enterprises.Part ?:Status and Problems of SME e-commerce development in China.On the basis of analysis of the development status of China's mainstream e-commerce businesses,this section will focus on analyzing the situation of SMEs to use e-commerce in China and its problems.Part ?:Suggestions.The main analysis of e-commerce to SMEs to use e-commerce to enhance the competitiveness of suggestions to enhance the competitiveness of SMEs in some basis.Part ?:Case Study.This section Road Electric marketing company,for example,to carry out the problems faced by the e-commerce,as well as the use of e-commerce strategy to enhance the competitiveness of analysis Road Electric marketing company.Part ?:Conclusion and Outlook.This section summarizes the conclusions of this study and propose further research in the future.