Study On The Development Strategyin Shanghai KBM Beauty Medical Clinic

According to statistics,In 2005,China's cosmetic surgery are over 100 million people,medical expenses exceeding 100 million yuan;Every year to growth rate over 20%,In 2012,the number of Chinese cosmetic breakthrough 4.8 million passengers in 2013 up to 5,573,700 people.Health and beauty industry is the inevitable product of economic development as the market continues to move forward,China's reform and opening up three decades,its growth and the operation and management of maturing formats stable and gradually with international standards,so the result medical beauty economic benefits and social benefits have been recognized by China.With the big market,we cannot rely past profiteering blindly,speculation ways to profit.Private economy relies on the support of private capital to run private medical beauty as a new force in the private economy,become the main force of the market economy development.Through private medical cosmetology institutions of Shanghai KBM structural layout,operation analysis,marketing analysis,customer base analysis,analysis of products and technologies to analyze the management of personnel training,industrial chain derived,analyzed and discussed from high-margin health and beauty industry High profits towards parity of medical beauty industry from the parties to limit the development of open development path,get beneficial think from the status quo analysis of medical and cosmetic industry and the future development direction.Faced with fierce market competition and the homogenization of immature medical beauty market,the good corporate management which apply to the hospital strategic planning,market segments to provide a high level of personalized service,from home waiting for consumers to take the initiative,the use of customer relationship management strategy type,get more high-end customers.KBM for medical cosmetic clinic Shanghai Development Strategy Through surrounding the existence of problems and long-term goal-depth analysis,medical beauty hospital operator's core mission,a keen grasp of the different needs of clients to take the initiative;rely on accurate business location and characteristics,to meet the needs of market segments;from the clinic daily work,complex work into fine range of services and to improve the content of medical science and technology,working time of uncertainty and randomness,the implementation of the medical Beauty by individuals and business regulatory requirements,to meet the advancement and improvement of medical technology;reasonable allocation of resources and the development of strategic advice clinic,increase technical content and effective solution to attract high-level technical personnel real problem,deeper overall management and enhance medical cosmetic clinic Shanghai KBM social and economic benefits.