Research Of Corporate Social Responsibility Index System Of Listed Hotels Based On Set Pair Analysis

Corporate social responsibility has got wide concern since it was proposed bytheoretical and practical industry. Scholars make a large amount of studies of thecontent of corporate social responsibility, evaluation system, relations betweencorporate social responsibility and competitive power of the enterprise, relationsbetween performance and corporate value and other related content from differentangles such as management science, law, economics and ethics. Businesses also try touse international standard reviews such as SA8000, ISO14001to fulfill corporatesocial responsibility from different starting points. Along with the development ofnational economy, the role of the hotels in the tourism enterprise gets more and moreimportant. The first listed hotel company appeared on the market in1993. Since then, abatch of hotels which have advantage resources have followed successfully and theyhave become an important part of the listed companies in China. Previous researchproves that corporate social responsibility can improve competitiveness, performanceand value of enterprises. Therefore, it is meaningful to study from the view of theinvestors how to evaluate the social responsibility of the listed hotels and choose someof them which have competitive advantages to invest.This paper briefly introduces the theory of social contract, social benefit,stakeholders, performance evaluation and set pair analysis, makes a systematic reviewof corporate social responsibility of the enterprises and the evaluation researchachievements, and introduces the body of corporate social responsibility evaluation ofthe listed hotels and the concepts of listed hotels. In reference to the previous researchfindings and The Guide of Social Responsibility of Listed Companies in ShenzhenStock Exchange, the paper preliminarily develops an index system including investors,environment, employees, suppliers, government, customers and public welfare charity,and makes an index selection with the help of the index discrimination, the correlationanalysis and other methods. Finally, the thesis forms an evaluation system of corporatesocial responsibility of the listed hotels by7primary indexes and28secondary indexes.With the use of the analytic hierarchy process to determine the weight of each index,the paper also puts forward the set pair analysis model of the evaluation of corporatesocial responsibility of the listed hotels.Finally, the thesis makes an empirical research to the designed evaluation system with the use of the A shares listed hotels as samples in China. According to theempirical results, the paper researches the advantages and disadvantages of the listedhotels in corporate social responsibility and puts forward the correspondingmanagement advices. From the theoretical perspective, the research of this aspect canfurther improve the comprehensive understanding of the corporate social responsibilityabout the listed hotels in China, and it can help perfect the research in this area andprovid certain reference in further study for the theoretical circle. From the view ofpractice, making full use of the evaluation system of corporate social responsibility ofthe listed hotels and the set pair analysis model can provide theoretical support for theinvestors in China, strengthen corporate social responsibility consciousness of thelisted hotels, and improve their social responsibility construction.