Research On The Value Co-creation Model Of TV Industry Management Under The Background Of Media Fusion

2019 is the 5th anniversary of the "Guiding Opinions on Promoting the Integration and Development of Traditional Media and Emerging Media" at the fourth meeting of the Central Leading Group for Comprehensive Deepening Reform.The domestic media integration has more possibilities and more and more challenges.An industry main body in media fusion,the television industry,is changing due to the changes brought about by the impact of changes in its media management environment,changes in media production concepts,and the establishment of a media fusion ecosystem.Due to the ecological singularity,the traditional media companies are obviously facing a general trend of media integration,which obviously lacks adaptability,and its disadvantages are gradually revealed.The relatively closed production system,strong professionalism and high threshold content production,plus a single production value chain.The internal information of the industry is relatively closed.The subjectivity of the audience is at the end of the value production chain,and insufficient attention has been paid.The rigidity of personnel management has caused many obstacles to the circulation of value in the industrial chain.It is difficult to form a closed loop of commercial value with synergy,and it cannot be sustained.The development of the traditional media,in what is now by the increasing popularity of information technology and the onslaught of emerging media emerge in endlessly.The industrial structure of traditional industries in sharing create economic mode change,progressive loss of industry competitive advantage,and even the crisis of survival,the table now TV media is particularly serious.In terms of value production,traditional media must be redefined,create new value production and create mode,value creation can be incorporated into the value of the basic production activities,with the traditional trade in audience or advertisers to value exchange,to cater to the new situation of social and economic development tide.Today value is decided by the experience of consumer products.In other words,the value conveyed to consumers through products is not determined by the producer unilaterally,but measured by the consumers' feeling of using products or services,which is called the use value.In this process,media capital can realize value-added,and the dominant position of traditional media can be guaranteed,which is conducive to its long-term development.This paper makes a case study on the development of TV industry of Shanghai Oriental media group co.,LTD.,and gives an example of the attempts it has made in the process of integration transformation,so as to find a new path of value production and creation--value co-creation that drives the integration of SMG industry.Value co-creation first appeared in the field of management.The core of value co-creation is the creation of consumption experience.If will create theory is introduced into the media value research,to solve the plight of traditional television industry,construct a new mode of production relations of value and value creation,the formation of media convergence environment a new drive to promote the development of TV industry,then from the point of the traditional media industry,if there is a construction of the new media value production system theoretical reference and practical significance,it is in this paper that we study the problem.