| This paper combines journalism,communication,art and Museology.Based on the study of related theories and problems,it puts forward that the inheritance of museum culture in the context of New Museology should turn to "value-added output" with the purpose of "communication",with emphasis on "caring for people","serving society" and pursuing "cultural value-added".Based on this,the paper explores the innovative ideas of the role-based design of cultural relics in the context of New Museology.This paper reviews the reform practice of famous museums at home and abroad in the context of New Museology,focusing on the outstanding cases they have accumulated in the role of Museum Cultural Relics.It is found that "cultural relic characterization" can not only expand the function of Museum,but also provide a new mode of Museum reform and development in terms of education,social interaction and social value-added.Moreover,it can combine specific cultural relic and create a new cultural relic IP through personalized animation role design,so as to provide a good story of cultural relic and spread the excellent traditional Chinese culture Innovative ideas.On this basis,the paper takes Gansu Provincial Museum as the object to investigate its reform and innovation practice in the context of New Museology.At the same time,taking the head shaped pottery bottle as the design object,which is one of the three treasures of Gansu Provincial Museum,drawing on the design method to extract the cultural relic symbol elements,combining with the animation role-based design principles and methods to carry out innovative design,and create a new dynamic image of "Fengwa".At the same time,according to the current application practice of persona design,the paper designs a set of image application and peripheralproduct development scheme for fengwa,which is suitable for multimedia and multi platform needs. |
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