A Study On The Program "SHULUG BID HOYAR" Of Mongolian Satellite TV Station Of Inner Mongolia

The main research object of this paper is Mongolian language satellite TV program "SHULUG BID HOYAR"."SHULUG BID HOYAR" Which is the first multi-media interactive TV program in ethnic minority languages in China launched by Inner Mongolia TV in 2017.It has been well received by audience at 8 PM on September 31,2017,This paper analyzes the position,content,production,host and audience of "SHULUG BID HOYAR" so as to summarize the inspiration of "SHULUG BID HOYAR" from the perspective of innovative thinking,the construction of social responsibility of the program,and the emphasis on humanistic care for other cultural programs.This paper consists of three parts: preface,body and conclusion.The foreword expounds the research object,the purpose and significance of the topic selection,the research status and the research methods.The text is divided into four chapters.The first chapter expounds the general situation of the column "SHULUG BID HOYAR",and makes a full analysis of the characteristics and positioning of the column.The second chapter makes a detailed analysis of the contents,expressions,the production and packaging of the column and the host of the column "SHULUG BID HOYAR".In the third chapter,the author analyzes the survey of the audience of "SHULUG BID HOYAR",and summarizes the satisfaction,demand and characteristics of the audience.Chapter four summarizes the inspirations of the column "SHULUG BID HOYAR",such as innovative thinking,constructing social responsibility and highlighting humanistic care.In the last part,concluded "SHULUG BID HOYAR" is an excellent Mongolian cultural program with accurate positioning,appropriate topic selection and distinct contents,which meets the needs of the audience.