The Influence Of New Media Technology On The Concept Of Privacy In The Internet Era

In the Internet age,new media technologies have been integrated into every corner of people's lives,which have had an important impact on people's lifestyles and ideas.The article believes that privacy originates from social relations.The essence of privacy lies in the control of personal information.When the way of collecting,storing,disseminating and using information changes,people's perception of privacy will also change.In the Internet age,the rapid development of information and communication technologies has had a major impact on the concept of privacy.American scholar Negroponte predicted in the book "Digital Survival" that human society will enter a digital living state,that is,everyone exists in the form of information in society,the importance of personal information is prominent,and the real name system of the Internet,Networked survival leads to the abuse of personal information and increases the way for personal information to be exposed.The information recording,storage and dissemination characteristics of Internet technology make personal information privacy more vulnerable to disclosure.Working together is big data technology,big data mining and analytics technology uses personal information for precision marketing,thus creating great commercial value,so the attributes of personal information privacy extend from personality attributes to property attributes,personal information privacy.The status in people's minds is more important,and the commercial interests contained in the privacy of personal information drive enterprises and individuals to spare no effort to collect and sell personal information privacy,which leads to large-scale personal information disclosure incidents.The awareness of privacy protection of personal information has been raised,and the concept of privacy of personal information has been strengthened.Reviewing the history of media technology development,from the traditional media controlled by the elite to the self-media with microphones in everyone,the desire to reveal personal privacy in the process of media affirmation has been released.In the process of media-based interactions shaped by the media,privacy sharing An important way to maintain social relationships,in the information-rich self-media environment,open privacy is conducive to gaining attention,and the self-media operating mechanism is also encouraging people to open privacy,so people frantically in the circle of friends and other media Fromthe exposure,the privacy concept of personal activities has gradually weakened.The traditional concept holds that privacy exists only in private space,public space has no privacy,and the development of new media technologies such as electronic cameras has led to the disappearance of physical space,people have lost control of scene information,and people call for privacy protection in public spaces.The concept of public space privacy began to sprout under the influence of new media technologies.While the new media technologies in the Internet era have brought convenience to people,privacy violations have also intensified,and people's privacy protection concepts have also changed.In the backward period of media,people can realize the protection of privacy through negative concealment,and the new media technology breaks through the limitation of time and space.People's privacy can no longer be hidden,facing the autonomy and universality of new technology to personal privacy.Infringement,people call for private control of personal privacy information,and the core of the concept of privacy protection begins with privacy.