The Lyrical Poetry In Consumption Era

This article took the aesthetic interests of daily life constructed in “Xiamen Airlines”Magazine as research object,and selected the magazines from 2007 to 2017 as sample to study.By adopting multiple research methods,including but not limited to symbology,analysis on narrating and study of the ideology,this essay deeply interpreted and demonstrated the text content,analyzed the aesthetically rhetoric narration in the text,exploring the aesthetic vision behind the aesthetically rhetoric narration and sought for the structure of power discourse behind the construction of aesthetic taste in daily life from ideological level.Through meticulous survey and analysis,this essay generalized daily aesthetic rhetoric into three methods:the rhetorical narrative of poetic language,the nostalgic aesthetic narrative of " represent the classics " and the simulated rhetoric of "image and reality".In this essay,the writer believes that building the realistic society into a poetic life by adopting rhetorical narrative method constructs the aesthetic tastes and lifestyles of people's daily life,which obscures the reality of society to some degree and explores the hidden ideological discourse behind the construction of aesthetic taste in daily life.This construction brings about the diversity of aesthetics,but it also places the aesthetic interests in the culture context of consumerism,trying to shape people's aesthetic philosophy and lifestyle with unified standard.