Neil Postman's View Of Subject In Media Culture

Neil Postman's subjective view of media culture is based on thinking about people,examining the impact and shaping of different media environments on people,explores how to deal with the relationship between human beings and the environment,guides human beings to grow up in the media environment,and finally becomes the ideal subject.Neil Postman's subjective view of media culture has three main connotations.When the subject is the user of the media,the need for social interaction and the stimulation of individual loneliness will make the subject use the media on the basis of free choice.The use of media varies from person to person,and the use of media also varies from media.Postman envisages seeking rational subject use.When the subject is shaped by the media,the media becomes an extension of people's sense organs,which can represent people's feelings,understand the world,form and support personal ideas.Different media form different ways of thinking.Postman believes that reading activities in print media culture can help the subject shape rationality and form logical and objective thinking ability;electronic media culture is the world of subject perceptual carnival,and entertainment replaces serious information environment.When the subject is controlled by the media,Postman believes that such control is actually a media monopoly.This monopoly is achieved by establishing media dependence and then concealing and conniving.Media gradually monopolizes people's perception of the world,the connection between monopolists and people,and finally monopolizes the subject's thought.In Postman's view,the use of electronic media technology requires in-depth participation of the subject,but the development of electronic media technology will have an impact on the subject.With the rise of mass culture,entertainment has become the dominant value,and the devaluation of elite's position also has an impact on the formation of Postman's subjective thinking.The media ecology inspired Postman to a certain extent.He inherited and developed the media theory of Innis and Mc Luhan,reflected on the role of media,paid attention to the situation of human beings,and inspired his strong humanistic feelings.Different media have different influences on the subject.While emphasizing the deep influence of media culture,we should continue to explore the concept ofconstructive media subject,affirm the significance of rational cultural subject of print media,and seek the Enlightenment of cultural value in the electronic age,pay attention to the initiative of media subject,and seeking the rational development of people in the media environment.Learning and thinking about Postman's media culture subjective thoughts has important guiding significance to the harmonious coexistence of people and media environment,and also has important enlightenment for the in-depth understanding of literature and art in the context of media culture.